Who We Are

Join the movement to keep wildlife
a priority in B.C. policy and decision-making.

You are Welcome Here

Whether you are an omnivore, carnivore, or herbivore, if you care about wildlife, habitat, and B.C.’s wild spaces, there is far more that unites us than separates us. You are welcome here! Let’s invest our energy together on positive change – so much is at stake.

Why Who Cares BC?

British Columbia is known around the world for its unmatched wildlife and wilderness. Our “Super, Natural B.C.” image is an important part of who we are as British Columbians. But are we missing the warning signs?

Wildlife is an indicator of a healthy forest – and it is struggling.

We believe in the power of informed British Columbians to help ensure the future of our forests and wildlife. The Who Cares movement was designed to unite all those who love B.C.’s wild side. It is intended to be educational and provocative, not political. It is a safe place to learn and dialogue about the issues that exist and to help translate caring about wildlife into tangible solutions and actions to produce positive changes on the land.

Who Cares is about putting down our differences to work together to achieve positive outcomes. It is about collaboration, not entrenched positions. Along the way, we will have differences – maybe even HUGE differences, but that doesn’t mean we can’t work together to achieve a shared vision of healthier forests, fewer wildfires, floods and landslides, and more abundant fish and wildlife. A province that we can all feel proud to leave to our children and grandchildren.

Who We Are

Who Cares is an initiative of the Guide Outfitters Association of British Columbia. We are a group of people who live and work primarily in rural British Columbia and care deeply about wildlife and the habitat it requires to survive.

Yes, we hunt and fish. We understand that these activities can be difficult to understand for those who didn’t grow up harvesting their food from the land. It’s counterintuitive how hunters and anglers can care so deeply for the very animals they pursue. Please get to know us, ask us whatever you want. We’re happy to share our beliefs as best as we can.

“Wildlife First” isn’t just a catchy tag line for guide outfitters – it’s how we operate on the land daily. It’s not “humans versus nature” – we ARE nature! We see wildlife as a precious resource that needs careful stewardship to ensure that it lasts for all the generations that come after ours.

What We Believe

B.C.’s current approach to forest and wildlife management has room for improvement. There are more values on the land than just timber. Wildlife specifically needs to be assigned an economic value so that land-based decisions will consider them and their habitat.

Wildlife is an integral part of B.C.’s ecosystem and needs to be recognized as a key performance indicator of a healthy forest. Wildlife is struggling; therefore, forestry reform is needed.

Wildlife managers need a mandate to grow wildlife and clear population objective to help them get there. They need to be empowered to use all the tools and strategies available to grow wildlife populations, not just hunting regulations, and to be held responsible for their achievements.

Close ties exist between the First Nations people who started the outfitting industry in B.C. in the 1800s and the guide outfitting community. We share similar values on the land and support Indigenous traditions and knowledge that help to improve our understanding of wildlife and ecosystems. We want to see the integration of local knowledge and Indigenous communities in wildlife management to make our collective conservation efforts more effective.

We are pro-wildlife, pro-ecosystem health, and pro-sustainable use. Pro-Super, Natural British Columbia. Pro-wild within. Pro-clean air. Pro-clean water. Pro-wild fish. Pro-collaboration.

Everyone is welcome to join in and make a difference.

Let's keep the "Super, Natural" in B.C.
for generations to come.

Join the movement to keep our wildlife a priority in B.C. policy and decision-making.